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"IMM" BRAND IDENTITY

identity direction
for IKHLAS MAJU MEDIA (Malaysia)
year 2024

IKHLAS MAJU MEDIA (IMM) is a media agency that invited us to collaborate on its identity direction. In the realm of media, communication is key. In Malaysia, a multi-racial country, brand owners face numerous boundaries and criteria when choosing the appropriate language.

To address this, we chose Morse Code as a graphic element for the IMM brand. Morse Code, with its 'short-short, long-long, long-long' pattern, transcends linguistic barriers and represents a universal method of communication. By using Morse Code, we emphasize IMM's commitment to effective communication across diverse audiences. This choice not only aligns with the agency's core values but also adds a unique and modern touch to its brand identity.

IMM 01-07.jpg
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